I came across an article in Finextra about fintech and disruption. I put it to one side, meaning to respond to it, but I didn’t bother because Brett King got in before me. However having just come across my notes while looking for something else, I thought I’d spend a few minutes on it because I want to make a general point about the relationship between banks and fintech. The article said that, in essence, there is no fintech disruption in UK banking because most customers don’t want to switch banks. That’s an interesting hypothesis about the measurement of disruption, except that I can’t ever remember anyone I know saying that one of the effects of current fintech initiatives would be customers changing bank accounts more frequently.
The much hyped ‘digital disruption’ in the UK banking sector appears to be a non-event for the majority of consumers, who remain steadfastly unimpressed by noisy new entrants and new-fangled tech. A YouGov and ACI Worldwide online survey of more than 2000 UK adults found that the overwhelming majority of current account holders in the UK (88%) have no intention of switching bank accounts within the next 12 months.
Personally, I think this figure is irrelevant. We already know that fewer people are switching accounts than before the UK banks were forced to spend a billion quid on the new account switching system, fintech or not. The point about fintech, I would have thought, is that it eats away at bank profit pools, not bank customers. I still have my Barclays account even though I use TransferWise to send money to my US account. Anyway, on to technology. One area where fintech might have had an impact is around the internet and mobile phones. Yet according to this article
a staggering 59% never use mobile banking within [a month]
This is correct, but it’s not the story. That’s that according to the British Bankers’ Association (BBA), “banking by smartphone and tablet has become the leading way customers manage their finances”. The leading way. Not “a way”, the “leading way”. And while about a third of adults use mobile banking now, the BBA expect this to be two-thirds within five years.
Currently, just over a third (34%) of UK adults are estimated to be banking on their mobile. With the increasingly widespread ownership of smartphones and a growing appetite amongst UK adults to access their finances on-the-go, this figure is expected to almost double to 60% by 2020.
So the survey is instantaneously accurate, but doesn’t tell us much about the future because it doesn’t show the trend, and therefore isn’t very interesting. I think the ACI survey covers much more interesting ground when it looks at the impact of technology companies.
Further, 78 percent of those surveyed stated that it is unlikely they would use banking services offered by the likes of Google, Apple or Facebook—household names in today’s ‘digital age.’
I don’t know what the “banking services” offered by Apple or Facebook are, and couldn’t find any mention of them on their web sites, but “banking services” to me means “services that you need a banking licence to provide”. To the best of my knowledge, neither Apple nor Facebook have such a licence and I have no reason to suspect that they might want one. Hence my summary of the survey results would be “100% of customers have never used a banking service from Apple or Facebook because there aren’t any and can’t imagine what they might be even if there were and hence there’s no point asking them about it”. You might well also want to ask why Apple or Google would want to do it. The answer is, of course, that they don’t. Who does?
operating a regulated deposit-taking banking license is incompatible with the pursuit of profitable growth
Why would Apple want to do something as heavily regulated as banking? Ah, you might well protest, but what about Apple Pay? Isn’t that a “banking service”? The answer is no. (And in any case, Apple Pay is a reactionary play that uses the card rails provided by banks.). Still, apparently, this is one area where some customers are responding to the new products and services forged in the white heat of the Old Street fintech forges.
However, the results also suggest that a smidgen of change is evident with long-endorsed practices such as the use of PayPal and Internet banking gradually achieving mass-market acceptance. Equally, technologies which can demonstrably improve the customer experience, such as the use of contactless cards to tap and pay at the checkout, are showing faster uptake.
Internet banking is “gradually” achieving mass market acceptance? Really? Thanks for bringing us these dispatches from the front line, Finextra!
Look, banking isn’t going to be disrupted because somebody new uses technology to deliver the exactly the same highly-regulated banking service that banks already provide. Banking is going to be disrupted by competitors using new technology to deliver specific services in a better way, drawing away customers for those services, and undermining bank profit pools as a result. P2P lenders don’t offer bank accounts, so it’s pointless trying to measure whether (e.g.) Zopa has been disruptive by looking at how many people have switched bank accounts. I still have my Barclays savings account (with four quid in it) even though I have a Zopa account that delivers around triple the interest rate. What’s important to measure is the impact on bank profits and since P2P lending directly competes with unsecured personal loans (which according to Goldman Sachs have the biggest banking profit pool at risk), I would imagine that this is already showing up on bank spreadsheets.
What’s the reality? Well, in his predictions for 2016 (“The World in 2016”), Stanley Pignal (the Banking editor at The Economist) said that fintech is on the rise and that $1 billion companies will start to seem like “old hat” in 2016 for the finance industry’s technology-driven new stars as the $10 billion club will have a growing membership. He goes on to say that while even the big fintech players are still small in comparison with the incumbents, they have already forced banks to sharpen their game. If the growth continues, however, they will become more substantial competitors. The disruption has already started.
P.S. Sincere congratulations to Giles Andrews of Zopa on his OBE in the Queen’s New Year’s Honours List. A thoroughly well-deserved gong that couldn’t have gone to a nicer guy.